Portfolio Project | Digital Content & Media
Content Strategy Proposal & Blog Series:
A Sustainable Living Brand
Over several smaller projects, I researched the content and digital presence of The Good Trade, a sustainable living blog aimed toward women.
I developed the linked content strategy proposal, in which I presented actionable changes to the brand’s content strategy and social media content that I would recommend.
I used writing features appropriate for the genre and audience, such as distinct headings, clear structure, and a statement of purpose.
At the same time, I included features that would enhance the usability and clarity of the document. I summarized and highlighted important analyses in tables (pages 3 and 4), bulleted lists detailing actionable items (page 5), and a detailed conclusion that communicated the value of the proposal.
Then, I created this three-part blog series based on my proposed strategy. I developed blogs that followed a similar structure (i.e., headings, product summaries) while also having a tone and style that would match audience expectations.